【新加坡】商务管理与市场营销:

培养目标:本专业作为商务管理与市场营销的交叉学科,培养掌握经济、贸易和管理理论,具有较强商务管理实践能力的同时培养具有市场营销方面知识,能在各类商务机构及企业单位从事各种商务管理实务及市场营销的高级技术应用性专门人才的学科。
核心课程:政策与经济、组织行为学、微观经济学、宏观经济学会计、社会会计学、责任商务原理、商务宏观经济学要论、管理导论、组织会计学、商务统计学、财政原理导论、营销理论、财务会计学、企业财政、财务市场与机构、财政专业投资分析、财务模型、管理与电子商务。
就业方向:从事市场调研、营销策划、广告策划、市场开发、营销管理、部门监管、销售管理、产品/商标经理、客户服务经理和教学科研等工作,也可在国内外高校及研究机构中继续深造。

Business Management And Marketing:

Training Objective:As a interdisciplinary major of business management and marketing,the professional training talent of economic,trade and management theory,skillfully master business management practicing with marketing knowledge.The major developing talents working as advanced technical application specialists in business management practice and marketing in business institutions and enterprises.
Core Courses:Policy and Economics, Organizational Behavior, Microeconomics, Macroeconomics Accounting, Social Accounting, Principles of Responsible Business, Business Macroeconomics, Introduction to Management, Organizational Accounting, Business Statistics, Introduction to Financial Principles, Marketing Theory, Financial Accounting, Corporate Finance, Financial Markets and Institutions,Financial Professional Investment Analysis, Financial Models, Management and E-Commerce
Employment Prospect:Apply to engaged in market research, marketing planning, advertising planning, market development, marketing management, departmental supervision, sales management, product/trademark manager, customer service manager and teaching and research, etc., Or continue studying in universities and research institutions at domestic and foreign.